Why do i say Consciousness

Post “The importance of art” Saku Suutari

Those who know me understand why this post caught my attention. Beyond specific expertise in music marketing, artistic image and stage, I was always fascinated by the impact that art has on me, and more generally on society.

In short my research and my travels, I have had the opportunity to meet many artists or thinkers… The issue of the Art have all gone through. History teaches us how ART has always been a catalyst for social progress. Moreover in times of crisis. Creativity, artistic expression have the direct effect of alleviating the minds and seeing the beautiful, the light weight, the renewal of this world, at least this possible overnight.

Today I have chosen to highlight the position of an acquaintance, a Finnish met in Bali in 2014. He lived the experience of the impact of music on his entire being: in him as an individual in a society, him as human being intuitively attracted by Beauty :), him as a psyche-body-emotional system.
In this position, he expressed with simplicity and beauty which justifies my approach to you dear artists, marketers, managers, professionals … The importance of Art. Its impact. Its influence on the audience.

“How I felt and I remember what a Powerful effect Some Music HAS HAD on me, like a best friend Who truly Understands me better than anyone ever Could anywhere we level that’s totally beyond explanation, like there Could never be anything quite as intimate. Sometimes it felt like it Could express something That I Could Have never Expressed myself. (…) I remember how much I Had carrier from music … “

Who has not felt this before ??? !!! 🙂
This unalterable support of music. The words, their meaning, the effect on our senses, thoughts, sensations and emotions it generates.
Being rather romantic, Saku’s massage really touched me. Also, I reserve exposing scientific arguments in my workshops to make you realize how much music is inspirational, intentional and social. 🙂
This sentence is a good summary: “The incarnated artist is a tremendous inspiration for his audience. ”

And just to play the game. My 4 musical best friends, the music which supported me the most this year are these littles nuggets:
airbestof-tt-width-470-height-470-crop-1-bgcolor-000000-nozoom_default-1-lazyload-1-except_gif-11 / Air – 10 000 Hz Legend “Electronic Performers” Revival requires 20 years
2 / LA Priest – Inji “Oino”
3 / Florent Marchet – Ma particule Elementaire/My elementary particle “Bambi Galaxy”
4 / Nils Frahm – Spaces “Says”

And you?
Which impact your creation has on you first? How would you inspire your circles? What would you like to tell them? What do you tell to yourself? Which story? What kind of moment would you like to share with them? Which message to broadcast in the end? Which value do you feel like to embody?

The artist has this sublime mastery of landing on paper, interpreting, composing and thus expressing between aesthetic bias and sensibility, his view of the world.
He does it for him, his audience and to all others.

This is also the idea that my methodology “Image & Scene /// Strategy” has forged a strong mindset to accompany professional artists or new talents.


Buzz economy

ENJOY THIS FR PRESENTATION “THE BUZZ ECONOMY” — Maybe shall i translate it in EN soon ?!!!!

This first experience of professional intervention in a graduate school marks its end. Let’s finish with a closing session and a case study before the final exam. I am grateful for the opportunity given to instill in my teaching :

1 / how the future music marketer will always be exploring new media,
2/ why it is important to protect the data of the artists.

The buzz economy What for To who? and if the idea would be first to capitalize networking tools on the artist him-self and on the intention he engages himself, in favor of his own monetization system!

 /// ENJOY

Become intangible

Long hours working and a very good suprise came up. Khatia Buniatishvili said: When i’m playing, i become immaterial… After inking, this is what i call reaching the step of semi-hypnosis, the “taking wing”, a level of desidentification and of expansion. #content #speech #enlighten #artist #amplification #flying #stage

Music is everything. /// ENJOY ‪#‎love‬ #‎lartisteestleleaderdedemain‬ ‪#‎aficael‬

Artist & Identification


My posting are currently disjointed on this blog. Actually, I must be sure to bring you a rich and powerful content to dare to share:
1 / my passion for performance,
2 / my fascination for the mutation of the music market.

I took this year the opportunity to express in which the artistic intention is a prerequisite to anticipate the success of a medium-term marketing strategy. Here is an outline. /// ENJOY

Intervention “Define the artistic identity” @ la Cifap (march 2016)
‪#‎transmission‬ ‪#‎aficael‬ ‪#‎lartisteestleleaderdedemain‬ #theartististheleaderoftomorrow

Pictures: Boris Hodonou @ STUDIO BLEU