Post “The importance of art” Saku Suutari
Those who know me understand why this post caught my attention. Beyond specific expertise in music marketing, artistic image and stage, I was always fascinated by the impact that art has on me, and more generally on society.
In short my research and my travels, I have had the opportunity to meet many artists or thinkers… The issue of the Art have all gone through. History teaches us how ART has always been a catalyst for social progress. Moreover in times of crisis. Creativity, artistic expression have the direct effect of alleviating the minds and seeing the beautiful, the light weight, the renewal of this world, at least this possible overnight.
Today I have chosen to highlight the position of an acquaintance, a Finnish met in Bali in 2014. He lived the experience of the impact of music on his entire being: in him as an individual in a society, him as human being intuitively attracted by Beauty :), him as a psyche-body-emotional system.
In this position, he expressed with simplicity and beauty which justifies my approach to you dear artists, marketers, managers, professionals … The importance of Art. Its impact. Its influence on the audience.
“How I felt and I remember what a Powerful effect Some Music HAS HAD on me, like a best friend Who truly Understands me better than anyone ever Could anywhere we level that’s totally beyond explanation, like there Could never be anything quite as intimate. Sometimes it felt like it Could express something That I Could Have never Expressed myself. (…) I remember how much I Had carrier from music … “
Who has not felt this before ??? !!! 🙂
This unalterable support of music. The words, their meaning, the effect on our senses, thoughts, sensations and emotions it generates.
Being rather romantic, Saku’s massage really touched me. Also, I reserve exposing scientific arguments in my workshops to make you realize how much music is inspirational, intentional and social. 🙂
This sentence is a good summary: “The incarnated artist is a tremendous inspiration for his audience. ”
And just to play the game. My 4 musical best friends, the music which supported me the most this year are these littles nuggets:
1 / Air – 10 000 Hz Legend “Electronic Performers” Revival requires 20 years
2 / LA Priest – Inji “Oino”
3 / Florent Marchet – Ma particule Elementaire/My elementary particle “Bambi Galaxy”
4 / Nils Frahm – Spaces “Says”
Which impact your creation has on you first? How would inspire your circles? What would you like to tell them? What do you tell to yourself? Which story? What kind of moment would you like to share with them? Which message to broadcast in the end? Which value do you feel like to embody?
The artist has this sublime mastery of landing on paper, interpreting, composing and thus expressing between aesthetic bias and sensibility, his view of the world.
He does it for him, his audience and to all others.
This is also the idea that my methodology “Image & Scene /// Strategy” has forged a strong mindset to accompany professional artists or new talents.