From Carl Jung to Daft Punk///
The creative intention carries collective consciousness.
“Art is a kind of innate drive that seizes a human being and makes him its instrument. The artist is not a person endowed with free will who seeks his own ends, but one who allows art to realize its purpose through him. As a human being he may have moods and a will and personal aims, but as an artist he is “man” in a higher sense— he is “collective man”— one who carries and shapes the unconscious, psychic forms of mankind.”
=> CG Jung, 1930
“The 7 fundamentals of an authentic and abundant artistic nature.”
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I suggest you to download this free eBook that I wanted short and easy to read. It reveals the process of accomplishment an artist has to go trough from a pure artistic point of view. I hope you will understand at best how to build a genuine marketing image.
I offer you a unique vision of the artist condition. Facing the reality of the music market, including the new paradigms which are struggling to assert itself, it is our responsibility, music professionals, to reinvent the approach of the trade. Also, a single index remains unchanged : artistic merit, mastery of talent and creative process.
I invite all artist and his professional team for reflection. These 7 keystone guide the artist in the significance of art and its impact on a social level that he has perhaps not yet considered.
This eBook is illustrated with photos taken in Indonesia according to a project of mastermind retreat in Bali, coupled with a first tour in SouthEast Asia. It is intended for French artists winners of current support systems (Ricard SA Live, Inrocks Lab, FAIR, Deezer ADAMI Talents …). May this project become real and maybe once accessible to foreign artist.
# Artist is the leader of tomorrow. #aficael
Photos: Jean-Manuel Nadeau – Mandana Hematy – Virginia Brune